Materials in context
Go beyond a swatch. Help visitors compare textures, tones and combinations in a complete spatial context.
HAIWAY Interactive Design Study
Experience a material before choosing it.
HAIWAY is a material-focused interactive design study by Flying Case. Explore how spatial presentation, surface visualization and interactive 3D can communicate texture, light and product applications.
INTERACTIVE DESIGN STUDY
A surface.
A whole experience.
A material-focused design concept connects spatial imagery, product details and interactive discovery. See how a website can make comparing surfaces more intuitive.
Try the interactive experienceDESIGNED TO BE EXPLORED
Character in the details
Give surface details and lighting response room to be seen, making material differences easier to understand.
Understanding through interaction
Turn passive viewing into active product exploration through selection, rotation and comparison.
YOUR NEXT CHAPTER
A new idea deserves
a thoughtful beginning.
Tell us what you want to create, who it is for and what you need it to do.
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